About Us

Our Story: Delivering Joy Since 2011

Welcome to Anak Kid! Our journey began over a decade ago in a small shop located at Toa Payoh, Singapore. When we first opened our doors in 2011, we started out as a humble home and living store.

Over time, we noticed a wonderful trend: more and more parents were visiting us to find the perfect gifts and toys for their little ones. We listened to our community and gradually shifted our focus to meet those needs, growing into the Anak Kid you know today. We want to extend a massive thank you to all our shoppers—your continued support is what made our growth possible.

Our Core Values

At Anak Kid, our customers are at the heart of everything we do. We are committed to making your shopping experience exceptional through four main pillars:

  • Endless Variety: We are always expanding our catalog to ensure our shoppers have a fantastic, diverse selection to choose from.

  • Lightning-Fast Shipping: We know how exciting it is to receive a package, so we work hard to get your goods to you as quickly as possible.

  • Value for Money: We believe that bringing joy to your family shouldn't break the bank. We carefully price our items so you always get a great deal.

  • Quality & Service: We stand behind the quality of our products and back them up with friendly, reliable customer service.

Thank you for letting us be a part of your family's milestones. We are so grateful for your trust and look forward to continuing to serve you!